Episode 803 with guest Deb Alcadinho
Deb Alcadinho helps female founders and business owners become purpose-driven to use their company as a force for good. By positioning social purpose and impact into the ethos of
the company, she helps them have impact on important local or global issues. This isn’t philanthropy, rather a full social impact integration across all levels of the company so employees,
customers and the community know it, feel it, and see it.
Thereby building strong, resilient communities and bridging gaps between business who have the means to contribute, and non-profits doing the work to help solve issues.
She believes making profit with purpose creates a circular effect of people, profit, plenty, and purpose.
She is committed to strengthening the social impact space in Canada and contributing to social change. Deb is a serial entrepreneur (having owned eight businesses), social entrepreneur and innovator, strategist and marketer, course creator, trainer, and educator.
She routinely co-collaborates on educational opportunities to deliver content on social impact, social purpose, and sustainability to organizations across Canada and beyond. She is a public speaker on social impact, social purpose, sustainability in business, UN Sustainable Development Goals, and ‘doing good in business’.
Deb is a community builder, having built Westshore Women’s Business Network, a women’s business organization operating in the Southern Vancouver Island region for ten years. She’s
been honored to receive the Lieutenant Governor Community Leadership Award, and has been a mentor with the UVic Gustavson School of Business and Camosun College.
